What we do

CAL specialises in both FMCG and B2B Sales & Marketing recruitment, with many years of experience.

Find out more about the team and what we do.

B2B is such a wide market so in order to make it work, we take every business on its own merits, taking time to listen and understand what makes every company individual. It’s that investment from CAL that makes us successful across the numerous B2B sectors.

We’ve had successes with large multinationals and local SMEs. By applying the same scrupulous standards and specific competencies to each individual business, we have found that we become part of each company when recruiting for them.

Director of B2B at CAL – Paul Chalwin

After spending the past 14 years in the world of recruitment, I have worked for some of the world’s largest recruitment firms, and also some of the smallest! They each have their own merits but everything comes down to two very important factors – our candidates and our clients.

I have worked with some of the UK’s largest firms placing Sales, Customer Service and Marketing professionals across a wide variety of Business to Business services. Sometimes it can be one off key personnel and others it can be hiring of 250 people into a contact centre.

Alongside the national B2B clients I am also a specialist local recruiter within the South Bucks and Oxfordshire areas and I have a wide network of clients and candidates that I have continued to work with for many years.

We work recruiting sales and marketing professionals into a wide and varied selection of businesses in the FMCG and Consumer world, in all cases applying the listen, understand and recruit methodology. We understand great brands.

As it’s literally a fast moving industry, we know that the race for talent is always on, so we use our understanding of the market and the best way to engage the right people for you and your business. Whilst there is still some appetite for traditional recruiting methods, social recruiting is the way forward and using speed and our industry knowledge means we can get the best people engaging with us, for you.

Director of FMCG at CAL – Liza Lucas

Now hurtling towards 15 years specialist Sales and Marketing recruitment within the FMCG and Consumer industries, I can safely say that I still adore recruitment and get genuinely excited about ‘fixing up’ a candidate and a business together!

I’ve recruited sales and marketing candidates for large multinational FMCG businesses with some of the most recognised brands, SMEs and fantastic start-ups who all need brilliant people to work with.

Many of the people I work with have been long standing partners as both clients and candidates. Having them return to me for advice, a new role or to hire directly is one of the greatest recommendations a recruiter can have.